![]() ![]() If you horse is priced right, sound, sane & as advertised, with flattering photos and a clear, factual description, he/she WILL sell. YOU know what it is supposed to say, so you may be skimming over errors in the text (I’m REALLY good at that!) It’s a good idea to let someone proofread your work before it is posted. You need to SELL your horse, not SALE your horse. Your horse should have correct CONFORMATION, not con FIRMation. Use spell-check to check spelling before you post your ad AND then DOUBLE CHECK spelling. If you want to sell YOURS, be prepared to work for the sale. There are LOTS of nice horses on the market today. Be prepared to answer lots of questions – the higher the selling price, the more questions the buyer is apt to have. HAVE those good “pasture” photos & bite photos handy! Want to really be on top of the game? – how about a VIDEO of the horse being measured, so buyers know your facts are accurate. Check your “spam” folder (or “other” mailbox if you are posting on Facebook) I run an active sales site for Miniature Horses and get messages EVERY day from people – telling me they messaged the owner of horses for sale on the site with no response. REPLY to requests and questions! Sounds simple – but it’s hard to keep up sometimes. Don’t make outrageous claims that are false (“unbeatable in the show ring” for a horse that has never been shown “perfect conformation” for a horse that has many visual flaws) If your horse has issues that may affect the sale, don’t “forget” to disclose them (locking stifles, retained testicle etc.) Then refer to #1 – are you being realistic on your selling price? Some horses sell fast and others may not, but don’t sound desperate or you may scare off potential buyers. A VIDEO is also extremely important for any horse – ESPECIALLY one that is selling as a driving horse. MOST people cannot see through 2 inches of hair (myself included) so if you cannot provide photos of your horse clipped, consider holding off on selling until you can – OR be prepared to take LESS money for your horse. When you take these photos, be sure you are level with your horse, NOT looking down, as that distorts the horse’s proportions. Foreign buyers, especially, want to see GOOD photos of your horse - left & right side, front and back, and bite. They will draw the potential buyers in and get them interested in finding out more about your horse – BUT also have available OTHER non-pro photos ready. Be thorough - PHOTOS are what FIRST attract buyers – ONLY post ones that flatter your horse.Don’t be offended by offers, A lower offer from someone who will show and promote your horse/breeding may be worth considering (and remember you can always counter offer) and don’t get frustrated by emails from “kids” – they are the future & CAN be prospective buyers. Selling can be frustrating – people can be frustrating. A “great great grandson” of some famous stallion is NOT enough to justify a huge price tag. Pedigree is important, but it is not the “end all” – your horse needs to stand on their own merits. You can’t be “barn blind” when selling horses. Even if the horse won the aforementioned awards before you owned him, his winning show record belongs to the HORSE and you can use it to promote his sale. Just be sure you have proof to back it up (If you are selling, OR buying a lot, subscriptions to AMHA & AMHR Studbooks are extremely valuable. Be a cheerleader! Does your horse have a winning show record? An awesome temperament? Is he a PROVEN producer? Does he/she have a CHAMPION pedigree (close-up, as in champion SIRE, DAM, grand sire, grand dam or champion siblings) – those are all worth bragging rights.Helpful Hints - Marketing Your Miniature Horse ![]() We want these horses to be placed in caring homes and will do what we can to insure a good fit between a particular horse and their future owners. We are here to answer your questions now and after the sale of the horse to offer a nice transition for our horses and their new owners. We invite your questions and do our best to honestly represent our horses. Horses are also promoted on PINTEREST, Instagram, Tumblr and Twitter. MiniHorseSales will market your horse on our very active site with paid Facebook advertising and on our Facebook fan page with about 70,000 fans as well as direct contact from our large list of horse people looking for that "perfect" mini match. MHS specializes in connecting sellers with buyers to ensure a perfect match between horse & human. Meet Our Registries-AMHA, AMHR, ASPC, ASPR.
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